Jericho Shackelford

Growth & Digital Strategy

Hi. Let's get to work!I've built and led marketing teams in 3 person seed-round start ups, and global enterprises. Having led as a solo contributor, and as a manager to more than 20 creators, marketers, and SDRs I know how to build sustainably.Experiences at industry leaders like Citigroup and Qvest sharpened my business and leadership skills. And in 2022 I graduated from Google’s Rare Leadership Academy.

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Work

My career started at an SEO agency. However my experience goes beyond optimizing websites. For the last 11 years I have worked across digital marketing, demand gen, growth, and consulting. I've found my most rewarding work in developing strategies, teams and processes that reach goals efficiently.Sapiens - Head of Growth, North America & UK
Led growth marketing strategy, growth operations, and agency management for 6 unique lines of business in North America, United Kingdom and the Caribbean.Qvest - Head of Marketing, North America
Built out the marketing function as North America marketing lead to global management consulting firm. Led event strategy, lead generation, lead nurture and rebrand.Biz2Credit, Biz2X - Marketing Strategy
B2B SAAS and D2C growth marketing and strategy. Managed SEO and SEO content production, shared media with affiliate partners, site maintenance, affiliate marketing relationships, and government and NGO partners.Citi - Citi Mobile App Product Marketing, Citi Fintech
Led digital acquisitions for the Citi Gold segment in North America. Owned new tech integrations including TUNE and Mixpanel. Pioneered A/B testing digital campaigns, and use of a universal ID to connect databases, tracking cost of acquisition to 6-month balance.

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About

An avid home cook, I spend time retracing the history of American cuisine through text. Recreating the recipes of Picayune's Creole Cookbook, Virginia Housewife, James Beard’s American Cookery, and more.Outside of the kitchen I enjoy music and running and use destination races or bucket list concerts as catalysts to adventure.When I'm not obsessing over the latest trends in go-to-market strategy, ABM methods, or D2C channels; you might find me jogging around Brooklyn, watching the latest Premier League games, or cheering for my hometown football team - the Buffalo Bills.

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